[{"data":1,"prerenderedAt":312},["ShallowReactive",2],{"content-site-settings":3,"site-map-\u002Fsite-map":49,"site-map-locations":311},{"id":4,"extension":5,"meta":6,"stem":47,"__hash__":48},"dataFiles\u002Fdata\u002Fsite.json","json",{"en":7,"pl":45},{"siteDetails":8,"siteLogo":11,"cookieControl":16,"mainNav":20,"footerContent":33,"preNav":43,"stickyNav":44},{"siteName":9,"siteUrl":10,"organisationName":9},"HIPPO Study","https:\u002F\u002Fhippo-study.digitrial.com",{"url":12,"alt":13,"width":14,"height":15},"logo.svg","Home",160,null,{"cookieModalTitle":17,"cookieModalText":18,"nonNecessaryCookiesUsed":19},"Cookies used on this site","This website only uses non-necessary cookies to remember where you are in the process and to learn about how people view the information. We do NOT use cookies that directly identify anyone. For the best experience please click Accept all below.",true,[21,24,27,30],{"title":22,"url":23},"About the study","\u002Fabout-the-study",{"title":25,"url":26},"How it works","\u002Fhow-it-works",{"title":28,"url":29},"For families","\u002Ffor-families",{"title":31,"url":32},"Contact","\u002Fcontact",{"footerLogo":34,"footerCol1":39,"footerCol2":40,"footerCol3":41,"additionalInfo":42},{"url":35,"alt":36,"width":37,"height":38},"logo-white-2x.png","MEDICAL TRIAL study logo",352,180,"[Privacy policy](\u002Fprivacy)\\\n[Cookie policy](\u002Fcookie-policy)\\\n[Accessibility Statement](\u002Faccessibility)\\\n[Site map](\u002Fsite-map)","**Address**\\\nMorph Clinical Trial Unit\\\n1 Morph St\\\nMorphtown\\\nMorphumbria MOR PH1","**Telephone**\\\n0123-456-789\n\n**Email** \\\ninfo@trials.morph.org\n\n**Social**[\\\nTwitter](\u003C>)[](\u003C>)","The TRIAL study is funded by the National Institute for Health Research (project number MORPH12345). The views expressed are those of the authors and are not intended to be representative of the views of the funder, sponsor or other participating organisations.",[],[],{"siteDetails":46},{"organisationName":9,"siteUrl":10},"data\u002Fsite","rGc6DC6Q34-vAeiY-JPpAW-sC0Bk0aeuCMKyRHutzjI",[50,92,112,133,157,210,266,292],{"id":51,"title":22,"body":15,"description":15,"extension":5,"meta":52,"navigation":19,"path":88,"seo":89,"stem":90,"__hash__":91},"contentPages\u002Fpages\u002Fabout-the-study.en.json",{"pageTitle":22,"pageMetadata":53,"page_content":54},{"htmlTitle":22,"htmlDesc":22},[55,67,80,84],{"type":56,"title":57,"sectionSettings":58,"text":60,"image":61,"settings":65},"page_header","# About the study",{"sectionLabel":22,"theme":59},"primary","**Children with cerebral palsy need regular hip X-rays — but getting those X-rays read quickly and consistently has some challenges.**",{"url":62,"width":63,"height":64},"study-header-image-1-1000w.png",1000,715,{"imgPosition":66},"bottom",{"type":68,"sectionSettings":69,"settings":72,"title":75,"text":76,"image":77},"text_and_image",{"textAlign":70,"sectionLabel":71},"left","Objectives",{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"half-width","vertical","","## Why this matters\n\nCerebral palsy causes muscle tightness that can gradually pull the hip out of its socket. This can initially happen without any pain, so it can go unnoticed. If it is not caught early, it can lead to severe pain and major surgery.\n\nRegular hip X-rays can spot the problem early - at the point when simple procedures are likely to prevent it getting worse. This is why the National Institute for Health and Care Excellence (NICE) recommends that most children with CP have routine hip checks as part of their care, through a national programme called the Cerebral Palsy Integrated Pathway (CPIP).",{"url":78,"width":63,"height":79},"study-content-image-9-1000w.png",655,{"type":68,"sectionSettings":81,"settings":82,"text":83},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## The problem\n\nAt the moment, clinicians measure each X-ray by hand. It takes time, the results can vary between different clinicians depending on their experience, and the figures then have to be entered manually into a national database. From here, alerts can be set up to identify hips that may need attention.\n\nOnly one in ten eligible children with CP in the UK currently has complete X-ray measurement records within the CPIPs system - largely because of the burden that recording and uploading these measurements place on busy clinical teams.",{"type":68,"sectionSettings":85,"settings":86,"text":87},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## What we are doing\n\nThe HIPPO study is developing software that can measure hip X-rays automatically. It uses machine vision - a type of artificial intelligence - to read the image in seconds, produce a result, and upload it directly to the national database. A clinician checks every result before it is used.\n\nThe goal is faster, more consistent monitoring for every child with CP in the UK — wherever they are seen, and whoever is doing the measuring.","\u002Fpages\u002Fabout-the-study.en",{"title":22},"pages\u002Fabout-the-study.en","QCnf-eCfBinOKxC7decs6JxuuY2lIqNzCfzeL3j7Drc",{"id":93,"title":94,"body":15,"description":15,"extension":5,"meta":95,"navigation":19,"path":108,"seo":109,"stem":110,"__hash__":111},"contentPages\u002Fpages\u002Faccessibility.en.json","Accessibility statement",{"pageTitle":94,"pageMetadata":96,"page_content":97,"page_strapline":75},{"htmlTitle":94,"htmlDesc":94},[98,103],{"type":56,"title":99,"sectionSettings":100,"image":101,"settings":102},"# Accessibility statement",{"sectionLabel":94},{"url":62,"width":63,"height":64},{"imgPosition":66},{"type":104,"text":105,"sectionSettings":106},"text","This study is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards.\n\n## Conformance status\n\nThe \u003Ca href=\"https:\u002F\u002Fwww.w3.org\u002FWAI\u002Fstandards-guidelines\u002Fwcag\u002F\" target=\"_blank\">Web Content Accessibility Guidelines (WCAG)\u003C\u002Fa> define requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. \n\n**This site is conformant with WCAG 2.2 level AA** and **partially conformant with WCAG 2.2 level AAA**. Partially conformant means that some parts of the content do not fully conform to the AAA accessibility standard.\n\n### Specific exceptions to WCAG 2.2 level AA compliance\n\n* Third party frameworks used to build this app - e.g. \u003Ca href=\"https:\u002F\u002Fnuxtjs.org\u002F\" target=\"_blank\">Nuxt\u003C\u002Fa> - may contain some minor accessibility issues which are not editable by Morph. This includes, for instance, CSS loading animations the duration of which has been to set to longer than 5 seconds. We have attempted to ensure that these exceptions do not impact negatively on user experience.\n\n## Accessibility Features\n\n- All page content can be navigated using keyboard only\n- Skip to main content link available on all pages\n- ARIA labels and landmarks for screen reader users\n- Semantic HTML structure throughout\n- Sufficient color contrast ratios (minimum 4.5:1 for normal text)\n- Respects user preferences for reduced motion\n- Form labels and error messages clearly associated with inputs\n- Video content includes transcripts\n- Focus indicators are visible on all interactive elements\n\n## Design Decisions\n\n**Focus Indicators:** We rely on browser default focus indicators rather than custom styling. This approach ensures focus is always visible on all interactive elements and allows user-applied customisation through system-wide assistive technology to work as expected without interference.\n\n**Keyboard Navigation:** When using in-page content links with the keyboard, focus is applied to the target content for screen readers and keyboard users. The page does not auto-scroll to prevent disorientation, allowing users to control their scrolling experience.\n\n## Technical Specifications\n\nThis website's accessibility relies on the following technologies:\n\n- HTML5\n- CSS3\n- JavaScript\n- ARIA (Accessible Rich Internet Applications)\n\nThe website is designed to be compatible with assistive technologies including screen readers.\n\n## Testing\n\nThis website has been tested for accessibility using:\n\n- Keyboard-only navigation\n- Multiple screen readers (NVDA, VoiceOver)\n- Automated testing tools\n- Manual testing against WCAG 2.2 Level AA and AAA criteria\n\nWe have made every effort to ensure that all content is accessible, although we are aware of minor inconsistencies in how some screen readers handle complex features such as video transcripts.\n\nWhen navigating inside a page using the keyboard, the page content links do not scroll to the target content. However, focus is applied to the target content so screen readers will be directed to the appropriate content.\n\n## Limitations (Level AAA Only)\n\n**Focus Appearance (WCAG 2.4.13 - Level AAA):** While all focus indicators are visible (meeting Level AA requirements), browser default focus indicators may not consistently meet the enhanced AAA requirements for focus appearance (minimum 2px thickness and 3:1 contrast ratio) across all browsers and contexts.\n\n**Target Size (WCAG 2.5.5 - Level AAA):** Some interactive elements such as checkboxes, do not meet the enhanced AAA requirement of 44px × 44px minimum target size. All interactive elements meet the Level AA requirements for basic usability and are appropriately spaced to minimize accidental activation.\n\n## Feedback\n\nWe welcome your feedback on the accessibility of this website. If you experience any difficulty accessing content or have suggestions for improvement, please contact us at admin@morph.co.uk.\n\n## Assessment Information\n\n- **Evaluation method:** Self-assessment\n- **Statement last reviewed:** February 2026\n- **WCAG version:** 2.2\n- **Conformance level:** Level AA (conformant), Level AAA (partially conformant)",{"sectionLabel":107},"Conformance status","\u002Fpages\u002Faccessibility.en",{"title":94},"pages\u002Faccessibility.en","6-UrvkjIqRnfjZGQcSlpIMWQkTolb0V906HnyNxDunY",{"id":113,"title":31,"body":15,"description":15,"extension":5,"meta":114,"navigation":19,"path":129,"seo":130,"stem":131,"__hash__":132},"contentPages\u002Fpages\u002Fcontact.en.json",{"pageTitle":31,"page_strapline":115,"pageMetadata":116,"page_content":117},"A brand new page",{"htmlTitle":31,"htmlDesc":31},[118,125],{"type":56,"sectionSettings":119,"title":121,"text":122,"image":123,"settings":124},{"textAlign":70,"sectionLabel":120,"theme":59},"Contact Us","# Contact Us","**If you have a question, want to get involved, or just want to know more - we'd love to hear from you.**",{"url":62,"width":63,"height":64},{"imgPosition":66},{"type":68,"sectionSettings":126,"settings":127,"text":128},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"Email: \\[to be confirmed]\n\nFor questions about your child's care, please contact your clinical team directly.","\u002Fpages\u002Fcontact.en",{"title":31},"pages\u002Fcontact.en","TK9520W964ranRdH_nyw-1VAp8DGnVVGwnkN6Bs_TeQ",{"id":134,"title":135,"body":15,"description":15,"extension":5,"meta":136,"navigation":19,"path":153,"seo":154,"stem":155,"__hash__":156},"contentPages\u002Fpages\u002Fcookie-policy.en.json","Cookie Policy",{"page_content":137,"pageMetadata":152,"pageTitle":135},[138,142,146],{"type":56,"title":139,"sectionSettings":140,"image":141},"# Cookie Policy",{"sectionLabel":135},{"url":62,"width":63,"height":64},{"type":104,"text":143,"sectionSettings":144},"## Website Cookies\n\nOur website uses necessary and non-necessary cookies. The necessary cookies are required for the website to function the right way, and they do not collect any of your personally identifiable data.\n\nThe non-necessary cookies used on our websites are used for understanding how the website is used so that we can provide you with a better user experience and help speed up your future interactions with our website.\n\n### Types of cookies we use\n\n**Necessary**: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to keep track of your progress through the site as well as enabling access to core functionality such as video playback. They do not collect or store any personal information.\n\n**Non-necessary**: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyse how well the website performs and where it needs improvement.\n\n### Specific cookies we use\n\n#### Vimeo:\n\nWhen you press play Vimeo will drop third party cookies listed below. These cookies do not track individuals. If you accept cookies, then choose to opt out later these cookies will not be deleted, but will stop tracking data after you have opted out.\n\n##### Cookie name: Player\n\n**Purpose**: Stores preferences for vimeo player controls (i.e. volume, stream quality, captions).\n\n**Necessary**: no\n\n**Expires in**: 1 year\n\n##### Cookie name: Vuid\n\n**Purpose**: Vimeo-generated ID used for generating analytics information for the video owner.\n\n**Necessary**: no\n\n**Expires in**: 2 years\n\n##### Cookie name: _cf_bm\u002F player_clearance\u002F cf_clearance\n\n**Purpose**: Cloudflare\u002F Vimeo cookies used for bot prevention.\n\n**Necessary**: yes\n\n**Expires in**: 30 minutes\u002F 7 days\u002F 1 year\n\n##### Cookie name: _cfuvid\n\n**Purpose**: Cloudflare cookie used to enforce rate limiting rules.\n\n**Necessary**: yes\n\n**Expires in**: current session only\n\n#### Cookie Name: _ga, _ga*\n\n**Purpose**: Used by Google Analytics to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. Stores information anonymously and assigns a randomly generated number to identify unique visitors.\n\n**Necessary**: no\n\n**Expires in**:  2 years\n\n## LocalStorage data\n\nWe also store data in your browser to keep track of your cookie preferences. This is stored in [LocalStorage](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FWeb_storage). This data is anonymous, persistent and necessary for the functioning of the site.\n\n### LocalStorage Key: GDPR:accepted\n\n**Purpose**: This localStorage property keeps track of whether you have accepted non-necessary cookies from this website. As no non-necessary cookies are used on this website it will default to true.\n\n**Necessary**: yes\n\n**Expires in**: permanent\n\n### Vimeo Local Storage\n\nVimeo uses browser local storage to remember video player preferences (such as volume and playback settings). These storage items are functional, are not used for advertising and store no identifiable information.\n\nExample keys may include\n\n* LOCAL_STORAGE_ID_VIMEO_PLAYER\n* sync_active\n\n**Necessary**: yes\n\n**Expires in**: variable\n\n## How can I control my cookie preferences?\n\nYou can edit your cookie preferences by clicking the link 'View and edit cookie settings' in the section 'What is my current cookie consent status?' below.\n\nIf you decide to 'Opt out' of non-necessary cookies, they may remain in your browser but will no longer be used to send data about your visit to the third party analytics service.\n\nIn addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block\u002Fdelete the cookies. To find out more out more on how to manage and delete cookies, visit [wikipedia.org](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHTTP_cookie), [www.allaboutcookies.org.](http:\u002F\u002Fwww.allaboutcookies.org\u002F)\n\n## Contact Us\n\nIf you have any questions about the content of this page or problems with the website, please contact us at: admin@morph.co.uk",{"sectionLabel":145},"Website Cookies",{"type":147,"text":148,"componentName":149,"sectionSettings":150},"text_and_component","## What is my current cookie consent status?","CookiesOptInOut",{"sectionLabel":151},"View and Edit Cookie Settings",{"htmlTitle":135,"htmlDesc":135},"\u002Fpages\u002Fcookie-policy.en",{"title":135},"pages\u002Fcookie-policy.en","fXZCWhDpzBBMLXVaI5UPt7nCh8ytOmLH9jujEcWzUSs",{"id":158,"title":28,"body":15,"description":15,"extension":5,"meta":159,"navigation":19,"path":206,"seo":207,"stem":208,"__hash__":209},"contentPages\u002Fpages\u002Ffor-families.en.json",{"pageTitle":28,"pageMetadata":160,"page_content":161},{"htmlTitle":28,"htmlDesc":28},[162,166,170,202],{"type":56,"sectionSettings":163,"settings":164,"title":165},{"textAlign":70},{"imgPosition":66},"# For families",{"type":68,"sectionSettings":167,"settings":168,"text":169},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## Lorraine's message\n\nLorraine Wheel is the mother of Rosie, who has cerebral palsy. Lorraine is part of the HIPPO study team, helping to make sure this research is designed with families — not just for them...",{"type":171,"sectionSettings":172,"settings":173,"accordionSections":177},"text_and_accordion",{"textAlign":70},{"accordionHeaderLevel":174,"accordionHeaderFontSize":175,"accordionTheme":59,"accordionItemsCollapsed":19,"imgPosition":66,"textPosition":176},"3","5","right",[178],{"text":179,"accordionItems":180},"## Your questions answered\n\nFamilies have told us that when something involves their child's health data, they want clear answers. Here are the questions families ask us most often.",[181,186,190,194,198],{"icon":182,"title":184,"content":185},{"iconSize":183},"sm","Is my child's X-ray being used?","In the development of ‘the app’ used in HIPPO study, we use routine hip X-rays that have already been taken as part of NHS care. We are not asking any child to have extra X-rays or tests. Before we use any images, all identifying information is removed — no one in the study can tell whose X-ray they are looking at.",{"icon":187,"title":188,"content":189},{"iconSize":183},"Do I need to give consent?","Because the images are fully anonymous by the time we use them, we do not need specific consent from families. This follows standard NHS rules for anonymised data. If you would prefer your child's images not to be included, please contact us and we will arrange this.",{"icon":191,"title":192,"content":193},{"iconSize":183},"What will the app do when in clinical use?","The app will analyse hip X-rays automatically and pass the results to a clinician. The clinician checks every result. It will not make clinical decisions on its own. If the software is shown to work well, it is hoped that it will eventually be used across the NHS to make hip monitoring more consistent for every child with CP.",{"icon":195,"title":196,"content":197},{"iconSize":183},"Could this benefit my child?","The study uses existing, anonymous X-rays, so there is no direct benefit to individual children taking part. But the goal is to improve hip care for all children with CP in the future — catching problems earlier, reducing errors, and potentially reducing the need for major surgery.",{"icon":199,"title":200,"content":201},{"iconSize":183},"Can I get involved?","Yes — families and children with lived experience of CP are central to this study. We would love to hear from you. Please get in touch using the contact details below.",{"type":68,"sectionSettings":203,"settings":204,"text":205},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## Get involved\n\nYou do not need any research experience to get involved - just a willingness to share what matters to you as a family. Your experience of living with CP is exactly the kind of knowledge that shapes better research.\n\nChildren with CP are choosing the name, designing the logo, and working with an animator to create a video about the project. Families are reviewing materials, attending meetings, and making sure the study works for people like them — not just for researchers.\n\nAction Cerebral Palsy (actioncp.org) is our charity partner and can connect you with the wider CP community.","\u002Fpages\u002Ffor-families.en",{"title":28},"pages\u002Ffor-families.en","bZ2WZfqUNuLuvIRWlnt5bFZDgcDz9PxTsEbqKBhMsek",{"id":211,"title":212,"body":15,"description":15,"extension":5,"meta":213,"navigation":19,"path":262,"seo":263,"stem":264,"__hash__":265},"contentPages\u002Fpages\u002Findex.en.json","Home page",{"pageTitle":214,"pageMetadata":215,"page_content":216},"The TRIAL Study",{"htmlTitle":214,"htmlDesc":214},[217,223,231],{"type":56,"title":218,"sectionSettings":219,"text":220,"image":221,"settings":222,"strapline":75},"# HIPPO Study",{"sectionLabel":214,"theme":59},"**Helping children with cerebral palsy get the right care, sooner.**\n\nA medical app that helps to read hip X-rays - supporting clinicians and giving families clearer answers.",{"url":62,"width":63,"height":64},{"imgWidth":73,"imgPosition":66},{"type":68,"sectionSettings":224,"settings":226,"title":75,"text":227,"image":228,"iconList":230},{"sectionLabel":225},"Background",{"imgWidth":73,"imgPosition":66,"textPosition":70},"## Introduction\n\nFamilies with children affected by cerebral palsy, have told us that staying on top of their care takes real effort. One of the many things that matters is watching the hips as they develop.\n\nChildren with CP can develop hip problems as they grow, and the earlier these are spotted, the simpler the treatment can be. Regular hip X-rays are a recommended part of care for most children with CP. But analysing these X-rays takes time, and results can vary slightly depending on who makes the measurements. The HIPPO study is developing software – a medical app - that can do this automatically, faster and more consistently, so that no child misses out on the monitoring they need.",{"url":229,"alt":75,"width":63,"height":79},"study-content-image-4-1000w.png",[],{"type":232,"customClass":233,"sectionSettings":234,"settings":237,"text":75,"cards":239},"text_and_cards","page_header_bg_1",{"sectionLabel":235,"custom_class":233,"textAlign":236},"3 cards","center",{"headerLevel":174,"headerFontSize":174,"alignCards":70,"alignCardContent":70,"maxCardsPerRow":174,"wholeClickable":19,"numberedCards":238,"cardTheme":59},false,[240,250,256],{"type":241,"title":242,"summary":243,"image":244,"links":247},"card_image_text","About the Study","Learn more about the study",{"url":245,"width":63,"height":246},"study-card-images-2-1000w.png",764,[248],{"title":75,"url":249},"\u002Fabout",{"type":241,"title":25,"summary":251,"image":252,"links":254},"Why hip problems matter in CP — and what we are doing about it.",{"url":253,"width":63,"height":246},"study-card-images-1-1000w.png",[255],{"title":75,"url":26},{"type":241,"title":28,"summary":257,"image":258,"links":260},"Your child's data, your questions answered, and how to get involved.",{"url":259,"width":63,"height":246},"study-card-images-3-1000w.png",[261],{"title":75,"url":29},"\u002Fpages\u002Findex.en",{"title":212},"pages\u002Findex.en","C45VeB-00M1FYpTKdPz0ULPbfJ2HcjF6UAXP5UY0nng",{"id":267,"title":25,"body":15,"description":15,"extension":5,"meta":268,"navigation":19,"path":288,"seo":289,"stem":290,"__hash__":291},"contentPages\u002Fpages\u002Fhow-it-works.en.json",{"pageTitle":25,"pageMetadata":269,"page_content":270},{"htmlTitle":25,"htmlDesc":25},[271,276,280,284],{"type":56,"sectionSettings":272,"settings":273,"title":274,"text":275},{"textAlign":70},{"imgPosition":66},"# How it works","**The software reads the X-ray, calculates the measurements, and passes them to the clinician — in seconds.**",{"type":68,"sectionSettings":277,"settings":278,"text":279},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## Steps\n\n1. A child with CP has a routine hip X-ray as part of their care.\n2. The X-ray is passed to the software. All identifying details have been removed.\n3. The software analyses the image and calculates the key measurements automatically.\n4. The result is shown back to the clinician, who checks it and adjusts if needed.\n5. The confirmed measurements are automatically recorded in the national CPIP database.\n6. Results can be compared with previous X-rays over time, making it easier to spot changes.",{"type":68,"sectionSettings":281,"settings":282,"text":283},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## What is the migration percentage?\n\nThe main measurement used when assessing hip X-rays in children with CP is called the migration percentage — a number that shows how far the hip has moved out of its socket. A higher number means the hip has moved further. Clinicians use this number, alongside other measurements, to decide whether treatment is needed.\n\nFamilies told us they want to see their child's results clearly - a bit like a growth chart - so they can understand how things are changing over time. This is something we are actively working on.",{"type":68,"sectionSettings":285,"settings":286,"text":287},{"textAlign":70},{"imgWidth":73,"imgPosition":66,"textPosition":70,"btnTheme":59,"stackBtns":74},"## Accuracy\n\nThe software has so far been tested on over 1,650 hip X-rays from children affected by CP and has been shown to perform as well as experienced clinical experts. The results were published in The Bone & Joint Journal in 2025. A clinician always reviews every result before it is used.","\u002Fpages\u002Fhow-it-works.en",{"title":25},"pages\u002Fhow-it-works.en","y6lrbJWFS0Au4oGTOt6I9wy3M6AsbRnYt8JzsO5B76k",{"id":293,"title":294,"body":15,"description":15,"extension":5,"meta":295,"navigation":19,"path":307,"seo":308,"stem":309,"__hash__":310},"contentPages\u002Fpages\u002Fprivacy.en.json","Privacy policy",{"pageMetadata":296,"page_content":297,"pageTitle":306},{"htmlTitle":294,"htmlDesc":294},[298,302],{"type":56,"title":299,"sectionSettings":300,"image":301},"# Privacy policy",{"sectionLabel":294},{"url":62,"width":63,"height":64},{"type":104,"text":303,"sectionSettings":304},"This website has been designed and developed by Morph Media Limited specifically for this clinical trial. We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and suppliers’ data and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.\n\n## 1. Information about us\n\nMorph Media Limited, a limited company (company number 13801210).\n\nMain trading address: 8 New Shambles, Kendal, LA9 4TS\n\nVAT Reg: 400 693 620\n\nData Protection Officer: Matthew Brook\n\nEmail address: info@morph.co.uk\n\nTelephone number: 01524 88 42 88\n\nPostal Address: 8 New Shambles, Kendal, LA9 4TS\n\n## 2. What does this policy cover?\n\nThis Privacy Policy relates specifically to this website only and explains how we use your personal data on the site: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.\n\n## 3. What is personal data?\n\nPersonal data is defined by the General Data Protection Regulation (EU Regulation 2016\u002F679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers. The personal data that we use is set out in Part 5, below.\n\n## 4. What are your rights?\n\nUnder the GDPR, you have the following rights, which we will always work to uphold:\n\n1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.\n2. The right to access the personal data we hold about you. Part 10 will tell you how to do this.\n3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.\n4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.\n5. The right to restrict (i.e. prevent) the processing of your personal data.\n6. The right to object to us using your personal data for a particular purpose or purposes.\n7. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.\n8. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.\n\nFor more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.\n\nFurther information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.\n\nIf you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.\n\n## 5. What personal data do we collect when you visit this website?\n\nYou may visit the Site without telling us who you are or revealing any personally identifiable information about you. \n\nThe website is hosted by Cloudflare using their Pages service. Cloudflare maintains log data about events on its network. Some of this log data will include information about visitors to and\u002For authorized users of a customer’s domains, networks, websites, application programming interfaces (“APIs”), or applications. This metadata contains extremely limited personal data, most often in the form of IP addresses. Cloudflare process this type of information on behalf of its  customers in its main data centers in the U.S. and Europe for a limited period of time.\n\nFor full details of Cloudflare's approach to privacy and data protection is available using the following link, although please bear in mind that these are wide-ranging documents with many documents not directly relevant to the service we use: \u003Ca href=\"https:\u002F\u002Fwww.cloudflare.com\u002Fen-gb\u002Ftrust-hub\u002Fprivacy-and-data-protection\u002F\" target=\"_blank\">https:\u002F\u002Fwww.cloudflare.com\u002Fen-gb\u002Ftrust-hub\u002Fprivacy-and-data-protection\u002F\u003C\u002Fa>\n\nIf you use the Contact Form on this website, then a service called smtp2go will be used to pass your email on to the trial team. This will involve your email contents being logged with smtp2go for 5 days on a server within the EU, providing a temporary record in the event that we need to troubleshoot any issues.\n\n**Please note**: this Privacy policy does not cover handling of email content by the intended recipient(s).\n\n[Cookie Policy](\u002Fcookie-policy)\n\n## 6. How do we use your personal data?\n\nUnder the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:\n\n* IP addresses are required by Cloudflare to troubleshoot a number of issues, such as connectivity issues, tracking down specific HTTP responses, tracking DDoS attacks.\n\n## 7. How long will we keep your personal data?\n\nCloudflare processes metadata, including IP addresses, for a limited period of time.\n\n## 8. How and where do we store or transfer your personal data?\n\nWe may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and\u002For the EEA. Morph's relationship with Cloudflare with regard to personal data is covered by Cloudflare's standard Data Processing Addendum \n\u003Ca href=\"https:\u002F\u002Fwww.cloudflare.com\u002Fen-gb\u002Fcloudflare-customer-dpa\u002F\" target=\"_blank\">https:\u002F\u002Fwww.cloudflare.com\u002Fen-gb\u002Fcloudflare-customer-dpa\u002F\u003C\u002Fa> which ensures that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.\n\n## 9. Do we share your personal data?\n\nNo.\n\n## 10. How can I access my personal data?\n\nMorph do not have access to IP addresses logged by Cloudflare.\n\n## 11. How do I contact you?\n\nTo contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Matthew Brook):\n\nEmail address: info@morph.co.uk\n\nTelephone number: 01524 88 42 88\n\nPostal Address: 8 New Shambles, Kendal, LA9 4TS\n\n## 12. Changes to this Privacy Policy\n\nWe may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. Any changes will be made available on this website.",{"sectionLabel":305},"Content","Privacy page","\u002Fpages\u002Fprivacy.en",{"title":294},"pages\u002Fprivacy.en","1UBSMNK0rMDMbF1rOMmBDeyOThPKBGM6EW1nxtg25Ug",[],1786361620831]